OUR MISSION
We specialize in French independent wineries where personal care is given to the vines and their environment. Constantly sourcing handcrafted wines from all regions of France, we provide in-store & online experiences to any wine lover looking for top quality wines at affordable prices.
OUR VISION
We want to deliver best value for money french wines at your door.
OUR VALUES
Diversity
The Wine Guild offers a variety of wines from different regions of France that appeal to everyone.
Accessibility
The Wine Guild offers a selection of wines for all budgets with competitive offers on mixed cases (up to 20% off all-year round).
Sustainability
The Wine Guild develops long term and ethical relationships with winemakers, and promotes organic practices and biodiversity.
Service
The Wine Guild provides wine knowledge through regular wine tastings and events. Free same day delivery service provided for orders over HKD900.
Personalization
The Wine Guild keeps all customers’ order records and offers personalized advice in store based on previous purchases.
Loyalty Program and Weekly Newsletter with recommendations and news through targeted marketing to limit the flow of emails.
MEET THE TEAM
Jean-Baptiste Mage (JB)
Founder
Founder of The Wine Guild in 2013, Jean-Baptiste is passionate about working with small independent producers and regularly travels back to France to meet winemakers and handpick the best produces.
REACH OUT
Valentin Larose
Sales & Marketing
Joining The Wine Guild in 2024, Valentin has worked in the F&B industry in Hong Kong for 5 years including large corporations, consultancy companies and retail.
REACH OUT
Peter Lo
Sales Manager
A 2024 addition to The Wine Guild, Peter is a Hong Kong local with over 3 years in wine trading and retail. He earned his WSET Level 3 in 2026 and is driven by a passion for sales.
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